Websites have become one of the best ways to convey your message to the internet savvy people all around the world. A website has to be unique and attractive so that it gets clicked to the potential customers. A well designed website can give an enjoyment to the users to browse more and search for new offerings. The website should be narrative, this means that it should have interesting content and relevant images in the design to complement each other. A story can be created easily through a website. The designer you hire for creating a website should have clear idea about your story, as it comes first to appeal the visitors.
A website should be designed in a perfect order, that is starting with the story, then comes the content and finally, the design to grab attention of the visitors. The story can be created by keeping some basic things in mind, the target audience has to be decided to choose the color theme, style and layout of the website. The information about the target audience can be collected through market survey, polls, etc. Suppose your website is all about kid’s products and toys, your target audience is definitely the parents. The story needs to be created accordingly, to entice the parents to look for more products and their details. The style, looks and the color scheme should be applied according to the tastes and preferences of the parents. Designing can be done easily with the overall picture of the website you have created in your mind.
The designer can get to know the basic idea behind your imagination, he can create the website accordingly. As we have said that the design says it all, an appealing yet informative website can attention of huge audience towards your products and services. Narrative is the other we can use to give an idea to the designer, as it reflects your company image to the world. An interactive and effective website can work wonders for your company. Creating a blog section on your website will make your readers and customers participate in the conversations. Thus making them to return again to check latest updates on your website. This will increase your site’s visibility. For example, an ecommerce website offering gold and silver jewellery should be sophisticated, secured and designed well to great good clientage. Its designing is the only thing that can entice the customers to visit and make a purchase. Great design is the key to success in the online market for any company.
To summarize, a website should have great look and feel, excellent user-experience to create a story. A well-designed website can say about you, your company and your offerings to the target audience. It has to be created keeping the tastes and preferences of the target audiences in mind, narration of the story is really important to grab attention of the visitors.