Will Push Notifications for HTML5 be the Fading Factor for Native Apps

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Apps are the lifeline of entertainment and need for a user. The interactive element that keeps a consumer engaged to the mobile device are apps. Be it native apps or web-based apps, all are required for creating an engaging environment. As a developer it is quite tough to decide which one to go for? Developing a native app would be lucrative or staying with an HTML5 app would be the best option, the choice is a tough one to make. The arguments supporting the trend for either have to be properly weighed and the choice has to be made, accordingly.

Taking some of the conventions into consideration, there are three top reasons to choose native apps as the ones that you should go for. The reasons are:

  • A faster and polished UI
  • Distribution handled by the appstore
  • Presence of push notification

Out of the three mentioned above, it is the “Push notification” feature that keeps the hunt for native apps dynamic. Below they are discussed in detail to give you a better prospective and understanding.

A Faster and Polished UI

Developing apps is a better consideration. Developers should look at the existing examples present and then take the plunge. Facebook, had recently claimed that building an app based on HTML5 was its biggest blunder. Going through a detailed analysis, most of the developers came to a common conclusion that the app for iPhone wasn’t engineered properly. And, thus did not perform according to the expectations. Sencha, took the initiative and built a Facebook app in HTML5 and proved otherwise.

The best bet: Apps developed in HTML5/JS perform better in a browser than when contained inside a native wrap and published into the appstore. The reason lies in the fact that the browser uses a faster JS engine than the web view, which is present in the native app.

Thus, performing faster does not remain an ideology for most of the apps, nowadays. The game apps and those apps where users spend a good amount of time do have to adhere to this ideology, though. Thus, Facebook resorted at last to native apps to give the users the benefit of those extra milliseconds that it takes to load the pages.

Distribution Handled by Appstore

This is a complete nightmare if anything goes wrong. Presence of a great engaging game that lures in thousands of users has to be a must, to drive the traffic on to other apps. If the appstore lacks this necessity, then it is out of the race. Another way to drive downloads is by buying mobile ads, but that’s a pretty expensive method and neither does inter-promotion in the app network work. The entire process from download to registration might let you lose some of the potential customers, as well. This anomaly might push some start-ups back to the web, instead of helping them take the dive with native apps.

HTM5 apps that basically implement themselves on a normal URL can easily contain all the instructions already available on the Web, including the SEO tricks and links in an email campaign, thereby instigating their launch. Cross linking the content in the apps is also a possibility. Actually, the Web and the search engines provide a much better visibility and distribution area than the appstore. A well-designed HTML5 app can be installed and run in the same way as a native app onto the home screen.

Presence of Push Notification

This the area that makes native apps stand apart. There is no better alternative present for push notifications. Lack of this feature in HTML5-based apps is what pushes them back to the walls. An HTML5 app has the capability of accessing the GPS and the camera of the device, but you cannot send push notifications to your users.

Push notifications are the best way of engaging users and they can be geo-targeted for a user or can be a user group targeted. Scheduling and geo-targeting the users is also possible especially when they are near a store, when there’s an ongoing deal, etc. Social media sites take advantage of this feature and send notifications when someone comments or likes your status, thereby bringing a state of better engagement.

Finally

The above discussion throws open one feature that needs to be present in a browser-based app and that is push notification. The compatibility between a native app and a web-based app has to be present all along. For example, adding a browser app on the home screen by a user should let the app access the OS API, register for the push notification and then be able to perform as a native app. Also, modification of the behavior can be done via the OS settings. Getting this done can solve all the issues and thus develop new advancements in the mobile technology.

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Andrew Johnson

Andrew Johnson is founder of BestPSDtoHTML. He loves creative designs, photography, paintings and everything about innovation. As an Internet entrepreneur, he constantly tries to develop new ways to bring content faster and closer to the end users in a more streamlined way. His main focus lies in inspiring all the designers and developers with all new ideas through his blogs.

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