Today, internet marketers cannot ignore the importance of the ever-increasing mobile internet user base. This is the reason why most marketers are focusing on mobile-friendly or responsive websites to help penetrate the mobile user base. A responsive website offers the best experience to the users across various platforms and multiple devices. Since a user can access a responsive website on his/her small-screen device in a user-friendly manner, it enhances the user experience and can engage them to convey the message in the right way.
How to achieve a Responsive Design?
In responsive designing, the objective is to make a website accessible to all internet-enabled devices, irrespective of their sizes and the platforms they would be using. To achieve that, designers often focus on the CSS so that the website can ensure the optimum display to the users, irrespective of their device size. The elements on the page such as tabs and buttons are resized to make the navigation simple and effortless on any device. Use of font size and colors should be appropriate for the users of different devices. Designers should also avoid using plugins that might not be available to the mobile users.
There are indeed several plus and minus factors that help create a responsive website design. Let us see how responsive website can prove helpful.
How Responsive Website Design Increases Conversion
1. Better User Experience:
A responsive website can increase the user base and can bring more people to the fold. The website can engage more and more web visitors for better results. The message could be delivered to the visitors in an appropriate manner, and the delighted visitors could be encouraged to do business with the website. Because of an overall user experience, the products and service could be promoted among the users and it would help in improving the conversion.
2. Reduced Bounce Rate:
If a user can browse your website easily on his mobile phone, tablet or any other device, he/she will not switch to another website. Your users should be able to navigate through your website without any difficulty. A better browsing experience will reduce the bounce rate and consequently, your conversion will improve.
3. Improved Search Engine Ranking:
Leading search engines, including Google, love responsive websites. Thus, a mobile-friendly site could have a better page ranking. This will bring more and more traffic to your responsive website. And more traffic means more conversions.
4. A Strong Online Presence:
A responsive website appears uniformly on all devices, irrespective of the platform that a device might be running on. Different users can access a website on different devices and won’t find any difference in the appearance and functionality, if it is a responsive website. Thus, web visitors can refer your website to their friends and they all can access your website on their respective devices without any difficulty. This helps in increasing your user base and also increases your conversion.
5. Stay Away from Competition:
When your website will be available for the mobile users, you gain a competitive edge. Web visitors can access your website from their different devices, if your competitors don’t have a responsive website. This also proves beneficial for you and you get a major chunk of the customers in your niche.
The behavior of the internet users is changing rapidly. Nowadays, people love to flash jazzy handsets and access the internet while on the go. Businesses need to take advantage of people’s this changing behavior. A responsive website can rightly help you to increase your user base and can help expand your business too. With the emergence of the new concept of m-Commerce, people also have started using their mobile devices for shopping online. The concept is going to expand in a big way, and a responsive design is at the core of luring the burgeoning mobile internet users.