In 21st century, we all are going through a digital revolution. To be more specific, Smartphone revolution! If you are a small business owner or own a startup company, you need hire mobile application development company in order to get a mobile application for your business. Having a web presence alone is not sufficient in this digital era, as online activity continues to shift to mobile. Simply put, smartphone applications have become too important a marketing tool for small business and startups owners to do without.
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Here are some interesting stats that emphasis the importance of mobile apps:
- Users spend 90% of their time in apps compared to the mobile Web. —Flurry
- Users download on average 8.8 apps per month, with app installs up 5% year over year (YoY). —BI Intelligence
- In May 2016, the average cost per app installation is $2.33 on Android (+93% YoY) and $1.46 on iOS (–3% YoY). —Fiksu
- 25% of installed apps are never used. —Google
- 26% of installed apps are abandoned after the first use. —Google
- Mobile retail experience satisfaction is low: 45% of mobile app users dislike their app experience, whereas 47% dislike their Web experience. —Mobile Commerce Daily
- The average Android app loses 77% of its daily active users (DAUs) within the first three days after the install, and 90% within the first 30 days. —Quettra
- Of those who stop using apps, 30% would use an app again if offered a discount, and 24% would reuse an app if offered exclusive or bonus content. —Google
- 78% of companies use paid media to drive app downloads. —Adobe Mobile Maturity Survey
Above mentioned points are best to describe, why enterprises invest high on mobile app development. If, still not convinced? Then here are 5 ways (and then some) that your business will reap the benefits of creating a mobile app for your customers:
1. Mobile applications helps you to remain visible to Customers anytime anywhere
Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for.
Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across— even if it happens unnoticed.
2. Mobile applications help you to create a direct marketing channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
3. Mobile applications help you to provide more value to your customers
Mobile apps also help you to provide a level of value for your customers that they cannot get anywhere else. One way to do this is create a loyalty program within your app. It would work like this:
The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want.
Starbucks uses their mobile app to their advantage by offering rewards exclusively to app subscribers, which then motivates customers to buy coffee (And other delicious snacks) from them. They are even more ahead of the curve by allowing their users to pay directly from the app, speeding up the whole transaction process.
4. Mobile applications helps you to build a stronger brand
One of the most important things a mobile app offers to consumers is awareness of and communication with your brand. And through that regular interaction with your target market, you’re fostering trust.
The more your audience trusts you, the more likely they’ll be to listen to later sales pitches and even commit to your brand. With an app, you will demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for.
In the same way as distributing fridge magnets, calendars, and other random memorabilia with your company logo on it has served in the past both as advertisement and assistance, mobile apps strengthen your brand and educate your customers.
That’s why so many businesses across all the major sectors are developing strategies for mobile apps. Check out this data from the Red Hat Mobile Maturity Survey 2015:
5. With mobile applications you can connect better with your customers
Customer service is not just about face-to-face communication between smiling sales associates and customers anymore.
Since 2.6 billion people now have high-powered mobile devices within arm’s reach at all times, the true game-changer in customer service is now mobile apps.
Firstly, your mobile app will not be merely a human being, subject to mood swings and poor performance.
And, through a solid mobile presence, you’ll always know you’re presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.
Also Read : 10 Effective Ways to Launch Mobile App
In fact, the vast majority of marketers see their apps as a means to primarily improve customer service.
Without sounding creepy, your business is always with your customer. (Okay, maybe there’s no way around that one.)
But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately, without having to wait for regular business hours when normal human beings are awake.
So, if customer service is one of your top priorities (like it should be), mobile apps are the answer to raising customer satisfaction across the board.
All above advantages of Mobile applications help to boost sales
When customer satisfaction increases, sales typically do too. In fact, according to Sales Force, 70 percent of buying experiences are influenced by how customers feel they’re being treated.
The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you, if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns.
That’s where the mobile app comes in like none other.
Sure, you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary “mobile” site to manage. But if you launch a mobile app in addition to your responsive website, you’ll boost sales while enhancing the customer experience.
According to Techcrunch.com, 35.4 percent of Black Friday sales last year were completed on mobile devices. That’s up from the 16 percent they were just a few years ago, according to 2012 IBM Holiday Benchmark Reports.
When Domino’s Pizza created a mobile app for ordering delivery or in-store pickup of their food, they saw an eCommerce rise of 28 percent in half-year pre-tax profits in the UK alone. And I know I’d rather use their app than actually call the store.
In fact, mobile devices now account for 52 percent of their online orders.
Are you seeing a trend here? If you aren’t using a mobile app that encourages more purchases while making it easier and more exciting for your customers to press the “buy” button, you’re missing out on a huge chunk of change from an ever-growing market.