A person who masters the art of web design is worth their weight in gold. Why? Well, web designers may not exactly change the world, but they do change how people see it. The 2011 Census shows more American households connect to the Internet than ever – 75.6 percent of all homes have at least one way of going online. The globe is becoming one, big virtual community.
Consumers are turning to the Internet to shop, socialize, learn and even see the doctor. Healthcare facilities and private practices are offering basic services online using a virtual interview and exam. Web design is at the heart of all these enterprises. In that way, it is saving the world.
Technology is changing and that means web design must evolve, as well. Internet connoisseurs are connecting while on the move with smartphones or tablets in hand. The Census shows at least 48.2 percent, almost half, of all users access the Internet from a mobile device.
What this means in the world of design is an increase in the need for responsive sites. Responsive web design means constructing sites that evaluate the target viewing device and adapt.
- Scrolling and panning capacity
- High def images based on-screen resolution
- Effective navigation
What Makes Good Web Design
A successful designer understands the needs to anticipate the mindset of target users. There are no hard and fast rules for an effective website, but there are some core essentials to consider:
Don’t make the user think too hard – A website needs to be dummy proof. A viewer that must work to understand it will keep on surfing.
Make the design engaging – The goal is to maintain the interest of the web viewer. Content should be relevant and attention grabbing. Remember, users scan – they don’t read word for word. Set up sections that allow them to gather the pertinent information without digging too deep. Use bullet points to highlight critical “must-see” facts.
Assume the viewer has the patience of a two-year-old – Use pop ups and other annoying widgets wisely. Don’t poke the bear with useless filler either. Make each space mean something.
Get visual – Viewers react to pictures and movies. If in doubt, add something graphic instead of text. If you need words, consider incorporating them into an image that attracts the eye.
Create guideposts – Large buttons, featured content, dynamic navigation – they all work to create focus. You don’t want a site that is busy, but you do want one with tailored guideposts. Point them in the direction they need to go to get the best experience. Show new products in bold, colorful images, for example.
So, how do these superhero web designers go about saving the world? They create the websites that matter to people all over the planet. They are the Da Vinci’s of the virtual universe. It is a powerful role to play in this emerging techno centric environment. They will create education sites, political web pages, news resources, the next trendy social media pages and so forth. Web designers build an Internet that makes people want to go online.