So everything was on the mark: You had perfect communication with the client, you understood what the client wants, you delivered in time, but somewhere something went wrong and your UX Design got rejected. Of course, you might be frustrated for a moment but transform that frustration into an opportunity to grow.
Let us figure out why your UX Design was rejected by the client and how can you prevent the future rejections. This article is mainly for passionate UX designers out there who want to develop enduring relationships with their clients.
1)Your client was not part of design process
Everything good asks for brainstorming. And while you brainstorm your ideas it is quite important to keep your client up-to-date. If your client is not involved in the design process, they won’t understand what’s happening and why it is happening.
To solve this issue consider involving your client in the design process and let them experience the design. Firstly, this will increase your chances to get the design accepted, secondly, your client will know where the design is going and how it can be related to the business. As a rule of thumb, UX Designers divide the design process into several stages. This includes requirement gathering, research, prototyping, and usability testing with the target market. Make sure you include the client in all of these steps.
Requirement gathering: At this stage, the requirements are elicited from the client. What is the end goal of the client? What are the features that need to be built? Who is your target audience and what is your client expectation?
Research: Second comes, the research. This is mainly how the product will be positioned and what are the preferences of the end users. The research phase defines the scope of the project and lets you prioritize your tasks.
Prototyping: This is just like building an algorithm. The initial sketches. The framework. The user-friendliness. And how things are expected to turn out.
Usability testing: Even though different companies implement usability testing on a different level, UX Designers understand that while testing the usability of the UX Design it is important to keep the client informed. Small fixes in the initial stages are far better than major changes later on.
2)You forget to cultivate client expectations
On the web, there is so much material on how to meet client expectation. But in reality, the best way is to involve the client as much s possible. As a rule of thumb, what we CEOs do is they pour client expectations on the project managers, business analysts, or top executives – ignoring the UX Designers. So what is your responsibility as a UX Designer when you don’t know what the client wants. In this case, you need to explain to the client why each phase is important. Join forces with stakeholders at each stage of design so you’re able to continuously get feedback on your design. Give sensible reasons of change in a prototype of any other changes in the design. Inform in the case of sudden changes in the schedule of given timeline.
3)You forget your real self
As humans we often underrate ourselves and in this, we ignore our true potential. You have to craft your design and mold it with respect to the latest digital marketing trends, web design & development trends from renowned agencies, become a kind of psychologist to understand the behavior of your users, and be a good researcher.
One common trait every UX Designer needs to adopt is competitive research. By doing this you will not only understand what others are doing you will be able to relate that with your client’s requirement.
If you decide not to bother with UX competitive research, your client may be disappointed. As a famous proverb says, “forewarned is forearmed”: if you don’t understand your client’s business and its competitors, then you may fail to reach your target audience.
4)Your prototype is difficult
There are dozens of ways in which you can put the prototype out there. You can be technical or you can be simple. But for you to succeed you need to develop a prototype that is well understood by the client. If your client is not able to understand your prototype what good is it to others?
5)Story is missing from your design
What is the one thing common in all of the great companies? Yes, it is the story they tell to the audience. What is your story? What is the design really about? Is the design portraying the right brand picture? If not, why? Take out some time to answer all of these questions. These are not just questions, these are thought provoking areas where you need to craft your design strategy.
To wrap it all up
Despite the fact that the term “UX” design is around from quite some time, it is always a challenge to live up with the term. There is a need for UX Designers to provide solutions that are helpful to the brand. They say practice makes man perfect. Well, with UX Design it is the inspiration that makes men perfect. Keep a keen eye on designs that you love and replicate those designs with your own flavor. This might seem like a daunting task at first, but once you get a grip on the designs you will love to do more of them.