Redesigning old websites or launching a new one is exciting. Today’s developer know about the interesting elements which which are to be added for a great web design, how to use them and how to provide you a website that looks amazing. If you are running a business this is not the only thing you want. The main motto behind website designing for branding purposes is ‘PROFIT’. Only a terrific looking website is not enough until and unless it have the capability to convert traffic into leads. So design websites which provides ROI.
So how could you make sure that your new website will provide positive return on investment :-
1. At the initial point define website goals :-
At the initial stage you must define the goals of your website. We all know that the main vision and mission behind developing a website is to make profit out of your business. But only conversions are too vague as a real goal. Such as you can aim for increasing the traffic by 25% by the end of first year.
2. You must know for what purpose you are designing it:-
Business website design is totally different from personal websites. This website is not for your personal interests or else but it is for creating a profitable market for your product and services. This is done for retaining the old customers and making new customers. If you know about the people, their behaviors, their likes and dislikes then you will be able to help the designers to create a website which will draw new customers in.
3. Responsive web design is the ultimate solution :-
According to statistics smartphone and tablet users have increased a lot and in near future they will cross the number of computer and laptop users. So websites are to be designed in a way so that both the PC and smartphone users could able to view the website clearly for best user experience. Responsive web design change the layout and size of the website dynamically.
4. Get in touch and stay in touch with your designer :-
Unforeseen flaws and problem on your website can occur anytime. So don’t end your relationship with your designer because you can need his/her help anytime to correct those flaws. Moreover your website designer is the only solution for the website monitoring. You must maintain a good working relationship with him/her to help this process go smoothly. If the designer provides website hosting facility then he/she may offer analytics which will help to track your website reaching its goals.
5. Use website analytics :-
Analyzing the traffic and their behavior towards the keywords is an important thing to look for. This is the ultimate solution for the success of your website and business. If your website designer doesn’t offer web analytics then you have to learn to use Google Analytics because if you could able to use it for your website you will easily know how and what about your site is working and what are the requirements.
6. Maintenance of the website is mandatory
Updating and maintaining your website with fresh, high quality content, optimized tags and other elements helps to expand the exposure of the website. Commit to maintain your website otherwise it will loose its traffic resulting in the failure of the project. So always give your visitors proper reasons to come back again and again.