Tag - Mobile Application Development

How Can Mobile Applications Double Your Sales?


Mobile App Development with Best Mobile App Developers

In this Era, we’re living in the world with digital revolution or to be more specific, Smartphone revolution! And Smartphone is the key to make life easier and better but what makes the smartphone different, its User Interface? the answer is No.. A Smartphone’s Apps? the answer is yes. Mobile Apps can make a smartphone considerably easier to use because all know we don’t want to use an empty phone with Zero installed Apps.

So, If you’re in business or own a startup company, you must need to Hire Mobile App Developers in order to get the best Mobile App Development services for a business. Having a web presence alone is not sufficient in this digital epoch, as online activity continues to shift towards the Smartphones. Utterly put, smartphone and Apps have become an essential marketing device for business or startups.

Best Mobile App development with The Help of Best How Can Mobile Applications Double Your Sales?Mobile App Developers 

But in order to choose the best mobile app development company, it takes a lot more study for a person to choose wisely and spend the penny but before a choose one for yourself, you must go in deep knowledge with help of some of our stats which shows the importance, necessity of mobile app development in 2019

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Here are some interesting stats that emphasize the importance of mobile apps:

Mobile Application Development Benefits and Advantages

  • Users spend 90% of their time in apps compared to the mobile Web. —Flurry
  • Users download on average 8.8 apps per month, with app installs up 5% year over year (YoY). —BI Intelligence
  • In May 2016, the average cost per app installation is $2.33 on Android (+93% YoY) and $1.46 on iOS (–3% YoY). —Fiksu
  • 25% of installed apps are never used. —Google
  • 26% of installed apps are abandoned after the first use. —Google
  • Mobile retail experience satisfaction is low: 45% of mobile app users dislike their app experience, whereas 47% dislike their Web experience. —Mobile Commerce Daily
  • The average Android app loses 77% of its daily active users (DAUs) within the first three days after the install, and 90% within the first 30 days. —Quettra
  • Of those who stop using apps, 30% would use an app again if offered a discount, and 24% would reuse an app if offered exclusive or bonus content. —Google
  • 78% of companies use paid media to drive app downloads. —Adobe Mobile Maturity Survey

Mobile Application Development Benefits and Advantages

Above mentioned points are best to describe, why enterprises invest in mobile development. If, still not convinced? Then there are 5 ways (and then some) that your business will reap the benefits of creating a mobile app for your customers:

Mobile Application Development Benefits and Advantages

9Mobile Application Development Benefits  for businesses

1. Mobile applications help you to remain visible to Customers anytime anywhere

Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for.

Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across— even if it happens unnoticed. Mobile Application Development


Incase You want to hire App Developers, for your business then feel free to connect with us.  


2. Mobile applications help you to create a direct marketing channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications, you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

Mobile Application Development

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Mobile Application Development

3. Mobile applications help you to provide more value to your customers

Mobile apps also help you to provide a level of value for your customers that they cannot get anywhere else. One way to do this creates a loyalty program within your app. It would work like this:

The more customers interact with your business and product, the more points they collect, which can, in turn, be used for great deals on the products they already know they want.

Starbucks uses their mobile app to their advantage by offering rewards exclusively to app subscribers, which then motivates customers to buy coffee (And other delicious snacks) from them. They are even more ahead of the curve by allowing their users to pay directly from the app, speeding up the whole transaction process.


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4. Mobile applications help you to build a stronger brand

One of the most important things a mobile app offers to consumers is the awareness of and communication with your brand. And through that regular interaction with your target market, you’re fostering trust.

The more your audience trusts you, the more likely they’ll be to listen to later sales pitches and even commit to your brand. With an app, you will demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for.

In the same way as distributing fridge magnets, calendars, and other random memorabilia with your company logo on it has served in the past both as advertisement and assistance, mobile apps strengthen your brand and educate your customers.

That’s why so many businesses across all the major sectors are developing strategies for mobile apps. Check out this data from the Red Hat Mobile Maturity Survey 2015:

industry


5. With mobile applications, you can connect better with your customers

Customer service is not just about face-to-face communication between smiling sales associates and customers anymore.

Since 2.6 billion people now have high-powered mobile devices within arm’s reach at all times, the true game-changer in customer service is now mobile apps.

Why?

Firstly, your mobile app will not be merely a human being, subject to mood swings and poor performance.

And, through a solid mobile presence, you’ll always know you’re presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.

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In fact, the vast majority of marketers see their apps as a means to primarily improve customer service.

mobile-presence

Without sounding creepy, your business is always with your customer. (Okay, maybe there’s no way around that one.)

But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately, without having to wait for regular business hours when normal human beings are awake.

So, if customer service is one of your top priorities (like it should be), mobile apps are the answer to raising customer satisfaction across the board.


All the above advantages of Mobile applications help to boost sales

When customer satisfaction increases, sales typically do too. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they’re being treated.

The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns.

in case you want to hire Android Developers for your business or want to hire ios Developers then you can hire them as per your convenience and with your concern as if we have the best development team you should’ve not to worry because you will leave with the best mobile app development services with the money back guarantee.

That’s where the mobile app comes in like none other.

Sure, you should have a website with a responsive design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary “mobile” site to manage. But if you launch a mobile app in addition to your responsive website, you’ll boost sales while enhancing the customer experience.

According to Techcrunch.com, 35.4 percent of Black Friday sales last year were completed on mobile devices. That’s up from the 16 percent they were just a few years ago, according to 2012 IBM Holiday Benchmark Reports.

When Domino’s Pizza created a mobile app for ordering delivery or in-store pickup of their food, they saw an eCommerce rise of 28 percent in half-year pre-tax profits in the UK alone. And I know I’d rather use their app than actually call the store.

In fact, mobile devices now account for 52 percent of their online orders.

Also read: Top Mobile App Ideas

Are you seeing a trend here? If you aren’t using a mobile app that encourages more purchases while making it easier and more exciting for your customers to press the “buy” button, you’re missing out on a huge chunk of change from an ever-growing market.


Wrapping Up:

A mobile application may not save your business, but it’s a sure way of securing a strong presence in the industry. Instead of being some abstract concept of a brand your customers appreciate, that they imagine has a headquarters in some faraway city– you will be right in their pockets. Your logo will be placed on their mobile phone screens by default.

You should keep in mind that not only a mobile app but also a good, feature-rich and interactive mobile application is important for the success of your company. PixelCrayons is one of the leading mobile app development companies in India involved in providing mobile applications of different verticals. We provide end-to-end mobile app development services and our 99%+ client satisfaction is the testimony of our excellent quality services.

Business Development: HTML5 Or Mobile Apps?

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HTML5 or Mobile Apps

Though mobile apps are the season’s flavor, experts are increasingly becoming wary of its sustenance in the long run. The primary concern does not emanate from mobile app marketplace operators, but rather from developers.

30%

Without a doubt, Apple App Store leads the pack in the mobile app market. To be precise, the technology giant boasts of 500,000+ apps. Looks impressive if we observe it from the statistical point of view, but this is what happens with the application developer. First, even the smallest bug fix or update means the developer has to have everything cleared from Apple. Second, for every app sold, Apple takes a 30 percent cut. Third, the developer is not allowed to make any in-app sales and if that person wants to do so, it needs to be done through iTunes and of course Apple takes its routine 30 percent cut.

Compatibility Issues

The picture is not rosy in the Android marketplace either. Though the developer need not pay anything to Google when it sells the app or makes any in-app sales, the range of Android devices makes it nearly impossible for an app developer to create an app that is compatible with all the phones.

Time Consuming

Businesses which are serious about mobile app marketing are also finding it difficult to make the app work due to reasons cited above. Moreover, they have to spend a significant amount of time and money on just letting their customers know that an app exists in the online marketplace. In simple terms, they need to market a marketing tool.

HTML5

A few tech minded companies however are finding it more convenient to turn to HTML5 and develop websites based on them which are also mobile friendly. Though Apple pushed the HTML5 into mainstream, HTML5 still remains an open source platform. Developers also are increasingly favoring HTML5 over apps as HTML5 also facilitates web app development. Google, though it operates the second largest mobile app marketplace, is leveraging itself extensively on HTML5 and adopting it heavily for mobile and web interfaces.

Flexibility

The beauty of HTML5 lies in the fact that it is OS independent, and works well both for web and mobile platforms. In simple terms, a HTML5 based website and web app will work seamlessly on iOS, Android, and on any computing device with an Internet browser. Facebook, as a matter of fact, is one of the biggest users of HTML5.

Nothing is Finalized Though

This would mean that advertisers now can focus on creating media rich and effective content rather than worrying about what platform to choose and which device to target. That precisely has been missing from the mobile marketing space since its explosion in 2008. There is plenty of room for trial and error, but considering the anxiety of businesses to reach out to their customers in the fastest possible way, HTML5 seems to be the best bet thus far. As far as apps are concerned, this realm may have to go through an overhaul before a long term solution is developed.

For more information on HTML5 or mobile applications for your business, check out more of our reads by browsing the category directory on your right; alternatively, you may contact us anytime via the contact us link.