It continues to amaze me as to how the Web Development companies promise XHTML Deliveries in 8 HRS or 4 HRS Flat! The web is burgeoning with companies that guarantee “quality in quick time”, and this certainly entice the clients. So is it just a marketing gimmick, an insubstantial statement, a pure lie or a gentleman’s promise? Let us know about it in some detail.

“PSD to XHTML Conversion- 8 HRS Flat!”
“Quality in Quick Time- Get your XHTML in less than 8 HRS!”
“8 HRS PSD to XHTML Delivery. Order Now!”

Such statements are a part of every PSD to XHTML company’s advertising campaign. Such a prompt delivery has even become one of the key USPs of XHTML conversion firms, and they are vying with each other on the basis of quickest time delivery. Pragmatically, XHTML does not take as much time as it takes to design a Web Page. XHTML is a laid out process, and designing a page is implying creativity.

When a company promises to deliver a page in 8 Hours, it is mapping out the time that might be needed in actually “coding” a Web Page. You would not agree more when I say that coding a design in XHTML is client-centric. True that codes are codes and they cannot be written as a=1 when a=2. But interaction with clients, and adhering to his specifications is equally important. Or allow me to say, it gets as important as designing it with adherence to the W3C validation.

Quite practically, you would not start the XHTML right when the client’s e-mail pop in. The first step in beginning XHTML is understanding the client’s requirements. This may involve email exchange or an online chat with him. After everything set and decided, the XHTML procedure actually begins.

This situation may get even more poignant when you are outsourcing the design internationally. The geographical boundaries distinguish the days from night in two different countries, and thus there comes a paradigm shift in the work delivery. However, there are few companies that have business executives, developers and programmers that work at night and ensure that the clients get prompt delivery.

So the 8 HRS Delivery guarantee might be 24 HRS or 48 HRS, depending upon the initiating time of the project. But if looked broadly, coding and delivering the page in 8 HRS isn’t an impossibility either.

So next time when you order your PSD to XHTML, make sure that the 8 HRS are the 8 Business hours, or the total delivery hours.

Andrew Jhonson


Andrew Jhonson is founder of BestPSDtoHTML. He loves creative designs, photography, paintings and everything about innovation. As an Internet entrepreneur, he constantly tries to develop new ways to bring content faster and closer to the end users in a more streamlined way. His main focus lies in inspiring all the designers and developers with all new ideas through his blogs.

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