HTML5 or Mobile Apps
Though mobile apps are the season’s flavor, experts are increasingly becoming wary of its sustenance in the long run. The primary concern does not emanate from mobile app marketplace operators, but rather from developers.
Without a doubt, Apple App Store leads the pack in the mobile app market. To be precise, the technology giant boasts of 500,000+ apps. Looks impressive if we observe it from the statistical point of view, but this is what happens with the application developer. First, even the smallest bug fix or update means the developer has to have everything cleared from Apple. Second, for every app sold, Apple takes a 30 percent cut. Third, the developer is not allowed to make any in-app sales and if that person wants to do so, it needs to be done through iTunes and of course Apple takes its routine 30 percent cut.
The picture is not rosy in the Android marketplace either. Though the developer need not pay anything to Google when it sells the app or makes any in-app sales, the range of Android devices makes it nearly impossible for an app developer to create an app that is compatible with all the phones.
Businesses which are serious about mobile app marketing are also finding it difficult to make the app work due to reasons cited above. Moreover, they have to spend a significant amount of time and money on just letting their customers know that an app exists in the online marketplace. In simple terms, they need to market a marketing tool.
A few tech minded companies however are finding it more convenient to turn to HTML5 and develop websites based on them which are also mobile friendly. Though Apple pushed the HTML5 into mainstream, HTML5 still remains an open source platform. Developers also are increasingly favoring HTML5 over apps as HTML5 also facilitates web app development. Google, though it operates the second largest mobile app marketplace, is leveraging itself extensively on HTML5 and adopting it heavily for mobile and web interfaces.
The beauty of HTML5 lies in the fact that it is OS independent, and works well both for web and mobile platforms. In simple terms, a HTML5 based website and web app will work seamlessly on iOS, Android, and on any computing device with an Internet browser. Facebook, as a matter of fact, is one of the biggest users of HTML5.
Nothing is Finalized Though
This would mean that advertisers now can focus on creating media rich and effective content rather than worrying about what platform to choose and which device to target. That precisely has been missing from the mobile marketing space since its explosion in 2008. There is plenty of room for trial and error, but considering the anxiety of businesses to reach out to their customers in the fastest possible way, HTML5 seems to be the best bet thus far. As far as apps are concerned, this realm may have to go through an overhaul before a long term solution is developed.
For more information on HTML5 or mobile applications for your business, check out more of our reads by browsing the category directory on your right; alternatively, you may contact us anytime via the contact us link.