New-age users are more dependent on their tablets and Smartphones than PCs and laptops to browse the web. If your site isn’t ready for them yet, you may have to face the consequences – lower conversion rates, no return visitors, loss in sales, and so on.
What’s the distinction between mobile device friendly and unfriendly designs? Well, the basic difference lies in the way your site responds to touch and tap. The ideal solution is pretty straightforward – redesign with a responsive layout.
But that’s not possible at all times. Time and budget constraints often make it difficult for a complete design haul; and when such a thing happens, it’s time to take a shortcut. You need to focus on the little things to do this.
Before you find out how to enhance the mobile device friendliness of your site, you need to understand that enhancement of readability and augmentation of ease of navigation needs to be the foundation of your endeavors.
Now, let’s take a look at a few little tweaks you can do to achieve your purpose of designing a site that looks good and works well on tablets and Smartphones.
Step 1: Make ample use of ‘white space’
If you still think that ‘white space’ is wasted space, you are mistaken. Add it in copious amount in your design, especially around the page margins and the content blocks.
Take a cue from Fitbit. The generous use of ‘white space’ betters legibility and reduces confusion. A crowded site looks horrible on a PC; imagine how horrid it will be on the small screen of a Smartphone or tablet?
Step 2: Increase font size
Apple’s groundbreaking design for mobile touch screens introduced users to a new facet of technology. No wonder their website is an ideal example of how a mobile-friendly design must look.
When you need to determine the ideal font size for your site, take a good look at their design. Just a little increase in the font size adds to the readability of the text. And helps you create the right focus points.
Step 3: Create large, noticeable navigation menus and calls-to-action buttons
A minuscule ‘buy’ button isn’t really going to make your users love you! Ease of navigation is your best chance to transform visitors into customers.
If you make users work hard to find what they are looking for or do what you want them to do, they will just be a whole lot frustrated. And maybe leave without even trying. Skillshare gives you a good idea about how to do it right.
Step 4: Add links that stand out
As you are sure to know, hover states aren’t there on tablet devices. In such a circumstance, how do you make your links obvious? It isn’t tough; use a distinct color to style your links and underline the default link state.
A good example of this is seen on the site design of Comcast. The links are clear, and this betters their visibility. Also, the navigation and sub-navigation menus are well-spaced out to make it a great experience for users.
Step 5: Update forms to improve UX
Comcast also offers an ideal illustration of how your web forms need to be. Add more space to the form fields to make it easier for your users to tap and enter information into them.
Whether you want users to sign up for your newsletter or to place an order, a form that isn’t easy to fill up isn’t going to make things better. And the worst thing is that it will only hinder your users from taking the action you want them to take.
With such simple steps, you will be able to come up with a site design that works nicely, be it for desktops and laptops or for tablets and Smartphones.