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WordPress is no longer considered only a hangout for fashion bloggers. It’s become one of the most popular platforms for writers, online publishers and an endless number of businesses. But why has it become so popular?

First and foremost, WordPress doesn’t require a degree in rocket science to use it. It’s easy to navigate, has a slew of plugins and themes to suit just about everyone’s fancy.

And although WordPress is an excellent place for novices, it’s also a place where eager beavers with tons of ambition but little no-how, jump in without taking the time to familiarize themselves.

Below is a list of the 15 most common WordPress blunders and you can easily how correct them.

Choosing the Wrong Platform

Should you choose WordPress.com or WordPress.org? If you’re just starting out, you might not know the difference. WordPress.com is free and a good choice for everyone. If you want to use WordPress hosting, you can choose WordPress.org. You will have to pay an annual fee, but you also have 100 percent control over the website.

The Wrong Theme

WordPress has a directory for free and themes available for purchase and there is a wide variety to choose from, so whether you’re a personal blogger or creating a site for your startup, there’s a theme out there for you.

Change the Default Username

Make sure you change this to a different username or you’ll leave yourself vulnerable to hackers.

Change the Tagline

If you keep the default tagline – “just another blog” – that’s exactly what you will be. Choose a tagline that represents you site and its objective.

Don’t Go Tag Happy

When you’re adding tags to your article, don’t go overboard. Choose words and several long-form keywords that are relevant to the content of the post and nothing else.

Categories Galore

Another faux pas eager beavers often make is adding too many categories. This will make your site difficult to navigate and unappealing to its visitors.

Add a Contact Form

Creating a contact page and then asking your audience to stay in touch via email isn’t a good way to increase your following. However, it is an excellent way to be bombarded with spam. Don’t forget to create a contact form.

Adjust Your Permalink

Take the time to change the permalink structure so your posts rank higher in search engines. If you don’t, then visitors will see a link to a previously written post. This looks awkward and unprofessional. Go to the Settings, then Permalinks and add appropriate keywords in the permalink.

Forgetting to Create Backup

It’s usually only when we’ve lost everything we worked so hard on that we remember we needed to back it up. If you’re using WordPress.com, it’s easy to backup your work by going to Tools, and then hit Export in the dashboard. For WordPress.org users, you can use the phpMyAdmin tool, BackupBuddy or an online service like VaultPress.

Ignoring Updates

If you want your WordPress site to work well, don’t forget to update when prompted. It keeps both your theme and plugins working properly.

Not befriending Google Analytics

Running a blog without an analytic program is like trying to ride a bike blindfolded. Google Analytics keeps track of your visitor’s behavior and monitors the amount of traffic to your website.

Not Being Responsive

Since most people bounce between their cell phone, laptop and tablet throughout the day, make sure your blog is mobile-friendly. You can use the Responsive WordPress theme or you can add one of the plug-ins such as WPTap.

Optimize Images

High-definition images help your pages load faster and enhance the overall performance of your site. Don’t forget to optimize your images before uploading on WordPress.

Not installing a caching Plugin

Don’t forget to install a caching plugin, as it helps you have a higher ranking on Google. It also has a huge impact the speed of your website when using WordPress hosting.

Use Your Gravatar

Start using your Gravatar from day one. It helps build brand recognition on the Web. If you set up a Google Authorship Markup account, your picture will show up with a Meta description within Google’s search results.

Keep in mind that it doesn’t matter whether you’re a rookie just getting your feet wet or a WordPress wiz, we all make mistakes. Now get out there and get blogging!