I frequent the LinkedIn.com’s Q&A section on a regular basis and last week, I found an intriguing question:
Are social networks key to improving customer relations and product development?
This prompts an interesting discussion into whether companies should use social tools to promote their business online, and if so, how exactly they should do it.
In short, I believe that yes, companies should be making use of these tools. Nearly everybody has Internet access now, and the social platforms that exist are sophisticated enough to segment user groups for targeted advertising. In effect, we’re...
