The landscape of web design is constantly changing, and to sustain in the industry, you have to keep yourself updated with the latest tools, trends, and technologies. As a website owner or a web designer, you should always focus on improving the user interface of your site for better conversions and higher sales.
To keep your site ahead of the web competition, make sure you follow the prevailing web design trends. So, in this blog post, we will share some of the hottest UI design trends that are likely to burnish in 2017.
With the help of these trends, you can give your web visitors a rich user experience whenever they visit your site. This not only boosts user engagement but also improve the ranking of your site on search engine ranking pages.
So, let’s get started!
1. Gradients and Bright Colors
Thankfully, gradients are back in the web design industry. In the era of flat design, gradients and bright colors still hold a strong presence throughout the design community. In 2016, most of the designers have experimented with gradients and bright color palettes instead of simple and flat design to improve user experience of their websites.
In fact, Instagram has recently revamped its logo using vivid colors and gradients. So, we are expecting that this particular trend will re-emerge in 2017 as well. Whether your website is small or big, just make sure you use the best combinations of color palettes and transitional gradients to make your site more appealing and inviting.
This particular trend has the potential to add energy, dynamism, and enthusiasm into any project and make it stand out from the crowd.
2. Rise of Cards and grid UIs
Over the last few years, card-based Uis have gained a popularity across the web design community. Most of the popular social media platforms, such as Facebook, Pinterest and Twitter have been using the cards to display their content into a smaller and digestible chunks. This will help the visitors to navigate through your content quickly and easily.
One of the biggest advantages of using cards is that they work really amazing on multiple devices be it a desktop, tablet, or mobile. And that is the reason why experts believe that cards and grid UIs are the future of web design.
3. Approaching towards mobile-first designs
Mobile internet usage has completely outstripped the desktop usage for the first time in 2016. It means creating a mobile-friendly website can help you get more web traffic and generate more revenues for your business.
Today, web designers are approaching towards mobile-first design where they design a site first for mobile devices, and then focus on desktop and other larger devices.
A mobile-first design largely focuses on improving the scrolling, panning and navigation functionality on mobile devices so that mobile visitors can get rich and hassle-free experience on your website.
4. Video Content will rule the web industry
Embed beautiful, quality and relevant video content can help you reinforce the visibility and usability of a website. The trend of using high-quality videos have been increasing across the digital world and it will flourish more in the coming years.
Most of the businesses are incorporating background images on their homepage to showcase their products and other success stories to generate quality leads and maximize ROI of their web business.
So, you can embed a relevant video into your posts and pages to give your visitors a long-lasting experience this year.
5. Domination of parallax scrolling
Simple and quick navigation system is what that can take your site’s user interface to the next level. When a visitor navigate from top to the bottom of the page, scrolling has been used to give them consistent and hassle-free experience.
A scrolling is a technique that provides a 3d sense when a visitor scrolls a web page up or down to search content on a website. So, make sure that you use this trend properly if you want to improve the overall user interface of your Magento site.
This trend has gained a lot of popularity in one-page websites and we are expecting it in multi-pages websites as well in 2017.
6. Focus more on realistic images
Use engaging and high-quality images within your lengthy blog posts or web pages to drive more web visitors towards your site. But this new year, we are expecting to see real-to-life images in different types of websites this year.
Most of the brands are making the use of authentic and real images on their homepage/landing page instead of staged photography. It not only gives the crystal-clear picture of your business or products but also encourages visitors to stay longer on your site.
The above UI design trends for 2017 mentioned above in this blog post will definitely help boost your brand’s image and let you expand your business across the globe. You will also get a chance to get a top position in the web development world if you use them properly.
About the author:
I’m Linda Wester an avid blogger and web developer by profession. My passion revolves around creating awesome websites based on Magento. If you need to hire Magento developers or check out my latest publications, feel free to reach me out on Twitter.