8 Essential Tips for Designing Business Cards

admin on Dec 2nd 2010 with No comments

Business cards are one of the most powerful, versatile, inexpensive and portable way to promote your business or you can use these cards as valuable marketing tool. Yes, it’s true that these business cards are affordable and inexpensive but still you go for the cheapest cards, then it hurts your business. Business cards are wonderful things, looks like a perfect vehicle and help you in showcasing your business.
A business card is much more than just a card which includes basic contact information, your name etc. But most of the people don’t realize how this little piece of paper can say a lot about their businesses and possibly makes a lasting impression. So it’s better to pay some attention when you are designing your business card. While designing a business card it’s important for you to keep some of the essential tips in mind. In this post we have covered some of the ways to make your business cards unforgettable. Just scroll down and see what those essential tips are…

Quality Paper Stock

You should use high quality paper for designing a business card as it good to feel and touch. Business card could be single or double sided, printed in color or in black and white. This depends upon business to business. By using low-priced paper stock, you can save your money, but the image of your brand would be damaged.

Business Card Theme

Theme of your card should match with your business idea. For example, if you are into the business of, offering financial services to clients then you should opt for a more professional design which conveys a serious and a professional image, would be a better idea.

Perfect Color Scheme

While designing a business card, a perfect color scheme should be used so as to grab attention at the first sight. Your business card should have your brand colors on cards otherwise it looks bland and boring.

Logo

Logo is as important as contact information, on the business card, because it gives you a professional image. With the help of logo people recognize you. You must have company logo on your card whether you work for your own or work for someone else.

Tagline

Tagline will be different from one business to another. It’s a kind of short sentence which makes you unique and describes your business mission.

Font and style

Always keep in mind that your card should be readable. Select those fonts and font sizes which should be easy to read. Black and Grey are the best font colors for business cards.

Layout

Business cards are of standard size and do not change according to you. But it’s totally depends upon you whether you need Horizontal or Vertical card. According to your need which card will work best for you, is determined by the logo design and the amount of information on the card.

Contact information

Contact information is necessary and varies generally by size of company, industry as well as the best way to contact you. You can include basic information on your card i.e. Business name, your name, physical address, phone number, website and your email address. If your business card include this kind of information then it becomes easy for the person to contact you.