30+ Examples of Corporate Logo Redesigns

admin on Jul 19th 2010 with 14 comments

Logo is a representation of any corporate and this is the reason why companies spend sizable amount of resource when site for their logo design. It carries an extreme importance in making corporate a brand. The way in which the logo is designed enhances the brand value of any corporate. Corporates do understand its importance so they do redesign it time to time according to company’s objectives and goals change. In the previous post, we have enlisted some of the decent and attractive corporate websites. BestPsdtoHTML decided to enlist and hence inspire you with few examples of successful corporate logo redesigning. Hope you like them…

Adobe Logo Designs

Adobe Systems was formed by Chuck Geschke and John Warnock and they were quite confident about the language they developed. The language could describe both graphics and text on one page. Graphic designer Marva Warnock designed the company’s first identity. The stylization of the A is carried through all glyphs in a rather accomplished and aware way. Now the present logo is an example of how company has made a progress so far and respect its own graphics history.

AEG Logo Designs

AEG – When Behrens became the artistic director, he began to formulate and implement a new standardised appearance for the branding that was associated with the products across a variety of media including letterheads, packaging, posters and folders. Right up until 1914, Behrens became a leader in branding and marketing industrial consumables for the mass market like never before. In line with the constantly changing nature of the business, the initial hexagonal form of the logo design was also temporary and only lasted until 1908.

Animal Planet Logo Designs

The Animal Planet channel recently revised its logo in order to match their new programs that now carry wild themes. The new logo was made in February 2008. The ‘globe’ and ‘Elephant’ are replaced by ‘animalistic boldness’.

Apple Logo Designs

As per the company name, they have selected Apple as its main form of branding. Initially, the logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. However, the first logo designed is very complex and hard to view. Next, the monochrome version was replaced with the rainbow-colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree of Knowledge.

Pepsi Logo Designs

During decades Pepsi had its ups and downs but is now one of the world’s most famous brands, much like its rival Coca-Cola. Currently, it is designed as three-dimensional globe against an ice blue background the word Pepsi in the foreground.

KFC Logo Designs

The new KFC logo was designed by San Francisco-based Tesser. The drawing has dynamism, depth and dimension, without resorting to shading, showing that a well-conceived set of shapes can communicate more directly and boldly than any amount of shading will ever do.

Kodak Logo Designs

Kodak was forced to reinvent itself and that led to an enhancement of the corporate image. The new logo features a distinctive “a” and a rounded type font.

SONY Logo Designs

A number of modifications were considered until the company decided on the current logo design. This version was introduced in 1973 and is still used today despite several proposals for introducing a new logo.

IBM Logo Designs

Paul Rand’s trademark for International Business Machines (1956) was developed from an infrequently used typeface called City Medium, designed by Georg Tromp in 1930.

Starbucks

The current logo depicts the lady and the water dates back to the old sailor tradition of transporting coffee and the coffee trade.

AT&T

It has changed its logo four times. Currently, the logo is designed as a white sphere with blue lines.

Burger King

The new logo featuring a blue swirl gives the Burger King logo a circular appearance making it look more contemporary.

Bosch Logo Designs

This company’s logo was designed in 1918 by the then companies Technical Director, Robert Bosch. It was designed to depict a magnetic ignition key.

Microsoft Logo Designs

The Microsoft logo is the ultimate example of “style meets simplicity”. The logo perfectly evinces the company’s mission of offering high quality products to its customers with its simple typeface and potent slogan.

MTV Logo Designs

The original MTV emblem had the visual aspect of a badly executed Polaroid shot of a hand holding a ripe tomato which was supposed to be a musical note. Music is always changing and the Manhattan Design created a logo made for change.

Xerox Logo Designs

The new identity, designed by Interbrand was created to represent the connection to partners, customers, industry and innovation. Some early reviewers feel that this logo is not a notable improvement and that it looks like a Beach Ball or peppermint candy.

Ford Logo Designs

The Ford oval trademark is one of the best-known corporate symbols in the world. But prior to this, they have used a bunch of different logos to market their brand name.

Fiat Logo Designs

The new FIAT logo is designed to sum up the mission of an Italian company that for over one hundred years has been building good-looking cars that are accessible and capable of guaranteeing the best quality of everyday life.

FedEx Logo Designs

The original Federal Express corporate logo was designed by Richard Runyan in 1973. The new FedEx logo is one of the most recognizable logos due to the company’s presence all over the world.

Harley Davidson Logo Designs

Interestingly, each Harley-Davidson dealership has its own shop logo with a design that says something about that dealership and sets it apart every other dealership in the world.

Philips Logo Designs

The logo was used in its first iteration in 1925 and was altered to a more circular look in 1938 with a bolder all caps name.

Valiant Comics Logo Designs

A new logo was created to symbolize the synergism between Valiant and Acclaim, merging the letters “V” and “A” into one logo. The compass logo has lately reappeared along with the addition of the wording “Entertainment”.

Bugatti Logo Designs

The new corporate logo design is supposed to convey the message that Bugatti goes beyond engineering and technology, it speaks of the automotive pioneering spirit with eloquence.

Texaco Logo Designs

The company introduced the streamlined star symbol in 1981 along with the new System 2000 stations. Texaco updated its corporate identity in 2000, after deciding that the star symbol no longer needed the wording Texaco below it.

Three M Logo Designs

3M is a bold, vibrant color that makes the logo recognizable and unforgettable.

Mitsubishi Logo Designs

The logo for this successful worldwide Japanese automobile manufacturer is made up of three points that symbolize responsibility/trust, probity/integrity/ethics and communication/openness.

Yahoo Logo Designs

The word “Yahoo” stands for “Yet Another Hierarchical Officious Oracle” but it also means rude, vulgar and unsophisticated, The red colour used for the Yahoo logo, also complimented the yahoo’s definition. Currently, it has been redesigned in the form purple coloured icon.

BBC Logo Designs

The most recent re-launch of the Channel’s visual package came in 2007 with a series of idents entitled “Window on the World”.

Lego Logo Designs

The company got its name from a Danish phrase “LEg Godt” (“play well”). A new logo is developed in April 1998. The new LEGO logo unifies all the company’s products under one banner.

Minol Logo Designs

The first logo was developed in 1950s. But soon, the company people realized that this is not going to work for long as they were competing with a proliferation of red and yellow logos in gas stations across the country. The new logo really worked for them and it increased their sales upto 30%. But now the company has been taken over, so you won’t be able to see this logo anywhere.

Adidas Logo Designs

The “Trefoil” was adopted as the corporate logo design in 1972. In January 1996, the Three-Stripe brand mark became the worldwide Adidas corporate logo. This logo represents performance and the future of the Adidas branding identity.

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