Archive - January 2016

5 Color Schemes That You Must Avoid While Designing A Website

website color scheme

We all love colors as these accomodate life in them. We don’t even like to watch those old motion pictures that were shot in black & white mode before the visual revolutionization took place.

When it comes to designing a website, colors have an essential part at creating a humanization impact. The first and most important thing that you need to keep in mind during designing websites is that you are designing these websites for human beings and not for robots.

Kissmetrics states that a website visitor takes only 90 seconds to judge a website. And almost 62-90% of this interaction is based on the color of a product.

The color is one among the various important aspects of a website design that makes a strong first impression for the human eye as published in the e-book Web Design for the Human Eye.

Here are five color combinations you should reconsider using while designing the website :-

  1. Don’t Use Pure Black (#000000)

Black is often excessively overwhelming, and in reality, nothing is ever truly 100% black anyway. Not your hair, not charcoal, not your smart television – nothing. If you look naked at well-known frameworks like Bootstrap and Foundation, the keys on your MacBook, the Photoshop UI  – they’re not pure black. A few things are and our brains are not enough used to seeing them.

Over the time we have come to realize that it’s good to add some subtle color into our blacks, and even something same as #111111 (cod grey) would be much more impressive for the eyes.

pure black vs light black

  1. Red and Green Color Should Never be Seen

Red and green should not be used without a color in between. It sounds crazy because it is, but  the real reason that why you should not combine the two is because of deuteranopia, a form of colour blindness that makes it really hard to distinguish between the two colours. But there is another one, more obvious reason.

red green yes no button

Red and green mixing also conflict with the notion that red means “no” and green means “yes”, as stated by behavioural science and various user experience experts, so we mainly use those colours for error messages, buttons, form helpers, alerts and so on.

red and green

  1. Avoid Neon Colors

Presence of Neon colors in website designing are aversive and all-around irritating, instead of being vibrant, beautiful, attractive colours in art and illustration. I would recommend their use in a retro theme. Maybe in a background image that devotes to the emotion and mood of the design, however as user interface text and elements, it’s unsettling to the human eyes.

neon color

  1. Stop Using Light Colors on White or Detailed Backgrounds

Well. Likely to be the most obvious color-related design bug, but at the same time it is also the biggest crime amongst web designers and developers. Its most common associate is the rise in big image headers. This is definitely a striking approach to announce your website, but extra care must be taken with such a tricky trend to execute.

light color on white background

  1. Never Use Bright Colors With more Bright Colors

By using bright colors on top of (or just next to) more bright colors you’re at danger of inducing an instant migraine. I’m a total color addict so I am never going to say that you should not use bold colors, but overdoing it is a entire no-no.

light color website

By using too much sharp, high-contrast hues next to each other you’re confusing your visitor’s eyes and brain.

Comparing The Hosting Options For A New Blog

web hosting service provider

If you’re considering starting a new blog, when it comes to hosting, you have two fundamental choices. You can either use a self hosted service like WordPress or Blogger or you can download WordPress (or other platforms) yourself and take out your own hosting plan. Throughout this article we’ll discuss the options in the hope of identifying what is best for your blog/situation along with the pros and cons of each scenario.

blog web hosting

A Hosted Blog Service

There are lots of blog hosting services out there at the time of writing. From small bedroom based blogs to blogs, which are read by thousands of people per day you’ll often find them hosted on a wordpress.com or blogger.com domain. Personally, this isn’t my preference but there are numerous benefits to using a service such as this.

First of all the setup, visit WordPress.com and you’ll immediately be presented with a button to “Create A Website”. From there you follow the process, choose a theme setup your account and in less than 10 minutes you’re ready to start creating your content for the world to see. Obviously this has its benefits but it also has it’s restrictions.

If you’re just starting out blogging and would like to get used to WordPress however this might be a viable option. The other option of course is to get your own domain name, setup your own installation and enjoy the benefits that come with hosting your blog off the traditional self hosted platforms.

Getting A Hosting Account

In the world of web hosting, there is a lot of choice, particularly if you’re solely looking for a blog hosting solution. In truth, any hosting account is capable of hosting a blog, regardless of who you choose. Don’t go into the process of thinking you need a WordPress hosting solution like this to host a WordPress blog, you don’t. Any account will do.

Once you have found a web host, setting up your blog should be as straight forward as it would be when using one of the self hosted solutions. If you take out a cPanel hosting account you will find it comes with a one click install option that lets you setup your blog with the click of a button. Sure, you’ll need to go through the process of choosing a name for your blog and so on but the process in itself is simple.

You should also look for a host who offer a free domain name with their packages. Having your own domain name is a big plus when it comes to marketing your blog, you’ll be taken much more seriously by your visitors and your competitors – so why not get one for free!

Which Is Better?

A self hosted service or a dedicated hosting service both have their pros and cons. There is no doubt the simplicity lies with the self hosted solution but you’re limited as to what you can actually do with your blog. No domain name, limited themes/plugins and you have the disadvantage of sharing where your blog is hosted with lots of other blogs.

A properly hosted solution on the other hand will give you the benefit of being completely customizable, scalable and you’ll also have full control of your content and host.

What is Big Data analytics? Concept and Tools

big data analytics
  1. What is Big Data analytics?

The meaning of big data influences the key to understanding big data analysis. By Gartner IT Glossary, Big Data is high-volume, high-speed and high-variety information resources that request cost effective, innovative types of information processing for improved insight and decision making.

Volume points out the amount of data. Numerous factors are adding to high volume: sensor and machine-created data, social media, networks and much more. Enterprises are flooded with terabytes and, progressively, petabytes of big data.

Variety points out to the quantity of types of data. Big data expands beyond structured data such as strings, dates and numbers to incorporate unstructured data such as audio, video, text, click streams, 3D data and log files.

Velocity points out to the speed of data processing. The velocity at which data streams in from sources for example mobile devices, clickstreams, high-frequency stock trading, and machine-to-machine processes is gigantic and constantly fast moving.

  1. What are the benefits of big data analytics tools?

According to a survey of 540 endeavor decision makers involved in enormous data purchases by Webopedia’s parent organization QuinStreet, about half of all respondents told that they were implementing big data and analytics to improve client retention, help with product advancement and gain a competing advantage. These are just a few of the noteworthy insights made achievable by big data analytics tools. Whether a company is looking to boost sales and marketing outcomes, optimize operational efficiency, uncover new revenue opportunities, improve customer service, reduced risk, or drive different business results, big data insights can assist.

3. What are the use cases for big data analysis?

big data analytics

Img-source: www.qubole.com

  1. How can you support big data analytics?

A wide range of solutions are required to support the variety of big data use cases. From plain spreadsheets to advanced analytics, you can provide effortless integration to centrally analyze your data and marketing solutions to analytics engines, all in one spot.

Spreadsheets and Analytics Tools: With the help of ODBC connectors, your clients can connect to Microsoft Excel and tools from best analytics vendors such as MicroStrategy, Tableau, Qlik, and TIBCO Jaspersoft. What’s more, the R statistical programming language can be coordinated with your company using ODBC/REST APIs.

Analytics Engines: You can offer connectors for greatly parallel processing databases for example Vertica and in addition relational database engines for example MySQL open source database and the Microsoft SQL Server, and NoSQL databases like MongoDB.

CRM and Online Marketing Solutions: You can also connect to famous CRM and online internet marketing platforms like Salesforce.com and web analytics solutions and online marketing such as Omniture and Google Analytics.